The Danish government is to clamp down on the creation and dissemination of AI-generated deepfakes by changing copyright law to ensure that everybody has the right to their own body, facial features and voice.
The Danish government said on Thursday it would strengthen protection against digital imitations of people’s identities with what it believes to be the first law of its kind in Europe.
Having secured broad cross-party agreement, the department of culture plans to submit a proposal to amend the current law for consultation before the summer recess and then submit the amendment in the autumn.
It defines a deepfake as a very realistic digital representation of a person, including their appearance and voice.
The Danish culture minister, Jakob Engel-Schmidt, said he hoped the bill before parliament would send an “unequivocal message” that everybody had the right to the way they looked and sounded.
He told the Guardian: “In the bill we agree and are sending an unequivocal message that everybody has the right to their own body, their own voice and their own facial features, which is apparently not how the current law is protecting people against generative AI.”
He added: “Human beings can be run through the digital copy machine and be misused for all sorts of purposes and I’m not willing to accept that.”
The move, which is believed to have the backing of nine in 10 MPs, comes amid rapidly developing AI technology that has made it easier than ever to create a convincing fake image, video or sound to mimic the features of another person.
The changes to Danish copyright law will, once approved, theoretically give people in Denmark the right to demand that online platforms remove such content if it is shared without consent.
We recently rolled out a re-acceptance of our Terms of Use which has led to concerns about what these terms are and what they mean to our customers. This has caused us to reflect on the language we use in our Terms, and the opportunity we have to be clearer and address the concerns raised by the community.
Over the next few days, we will speak to our customers with a plan to roll out updated changes by June 18, 2024.
A full of spectrum of infringment
The cat is out of the bag:
Generative AI systems like DALL-E and ChatGPT have been trained on copyrighted materials;
OpenAI, despite its name, has not been transparent about what it has been trained on.
Generative AI systems are fully capable of producing materials that infringe on copyright.
They do not inform users when they do so.
They do not provide any information about the provenance of any of the images they produce.
Users may not know when they produce any given image whether they are infringing.
Millions of articles from The New York Times were used to train chatbots that now compete with it, the lawsuit said.
US tech giant will assume customers’ liability for material created by AI assistants in Word and coding tools