What defines success for ransomware actors during an attack? Breaching a victim’s network, exfiltrating valuable data, and encrypting systems are crucial components. However, the ultimate measurement of success is the actor’s ability to extort a ransom payment, which determines if they achieve their financial goals. Navigating the ransom negotiation phase, whether conducted by the victims themselves or designated recovery firms, demands a high level of expertise and a deep understanding of the attackers involved. This includes studying of the threat actor’s profile, tactics, and evolving strategies. In this complex landscape, there is no one-size-fits-all playbook for successfully managing the negotiation phase, as each ransomware group exhibits distinct behaviors and adopts new tactics shaped by many factors.