people frequently reach out to me with companies to look into. usually it takes me about 10 minutes before i move on for one reason or another—it's not interesting for a story or has good security, for example. i didnt expect anything different when an acquaintance told me about Tracki, a self-proclaimed "world leader in GPS tracking" that they suspected could be used nefariously.

at first glance, Tracki appeared to be a serious company, maybe even one that cared about security. we could never have guessed what was about to unfold before us.

half a year into our investigation, we'd found it all: a hidden conglomerate posing as five independent companies, masked from governments and customers alike through the use of dozens of false identities, US letterbox companies, and an undeclared owner. a 90s phone sex scheme that, through targeting by one of hollywood's most notorious fixers, spiraled into a collection of almost a hundred domains advertising everything from online dating to sore throat remedies. a slew of device-assisted murder cases, on top of potential data breaches affecting almost 12 million users, ranging from federal government officials to literal infants. and most importantly, a little-known Snoop Dogg song. how in the world did we get here?

starting our descent